We help companies build bolder things that people actually want.
Most teams start with a solution and work backwards. We start with the human — and work forward to something bigger than you originally imagined.
Our work is deeply rooted in human behavior, business context and technologies of the future. We design solutions that change the lives of those they impact.
I+E is a women-led boutique agency of senior strategists & designers solving big questions.
What We Do
We help companies see and build the biggest, most human version of what they could become — from the first strategic question all the way to the final design detail.
That means starting not with a brief or a backlog — but with a real understanding of the people you're building for. Their psychology. Their unspoken needs. The gap between what they say and what they actually do.
From that foundation, strategy and design work together in continuous collaboration — not as separate handoffs, but as a single creative process. We imagine what could be genuinely differentiated and deeply relevant, then we build it: the product, the service, the experience, the brand logic behind all of it.
The output isn't a deck or a report. It's something real — a bolder vision, fully realized, that people actually want.
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We uncover the needs, behaviors, and motivations of the people you serve—along with the cultural, social, and structural forces shaping them. Our approach includes in-depth qualitative research, journey mapping, and contextual analysis.
Related services:
Audience research & segmentation
Human-centered design research
Behavioral & ethnographic insight
Consumer 360 and journey development
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We translate insights into innovative products, services, and models that deliver real value. Our collaborative design sprints and prototyping processes ensure bold ideas are grounded in real-world relevance.
Related services:
Service design & experience strategy
Product & concept development
Business model innovation
Innovation workshops & co-creation
Design and research sprints
Usability Testing
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We help teams make confident decisions about where to go next—and how to get there. Our strategic planning processes are participatory, actionable, and built for experimentation and learning.
Related services:
Strategic planning & facilitation
Future Visioning
Roadmapping & prioritization
Organizational alignment
Pilot design, prototyping & real-world testing
At I+E we are a hybrid strategic
and creative partner.
In our experience, organizations hire either strategy consultancies or design shops.
Strategy brings insight and vision.
Design bring execution and craft.
The most important work happens in the connective tissue between the two — where a sharp human truth becomes a product decision, where a strategic insight becomes an experience someone actually feels.
That's where we live. And it's why our work tends to go further than what either discipline produces alone.
Who We Work With
Building something new?
We work with founders and startup teams at every stage — from pre-seed all the way through Series C — helping you build something bolder than your first idea, grounded in what real humans will actually choose.
Pre-seed: A vision worth funding — grounded in real human insight, not positioning theory
Seed–Late Seed: A human-informed product, strategy, and brand built around what people will actually pay for
Series A–C: Clarity on how to scale without losing what works — which customers to grow, and where the real leverage is
Evolving something established?
We work with leadership teams at larger companies — often a Chief Experience, Design, or Marketing Officer — who are trying to build what's next. Not iterate. Build. That means going beyond optimization into genuine strategic and creative reinvention, grounded in where human behavior and culture are heading.
New product and service design: From strategic vision to market-ready execution
Innovation strategy: Finding the bigger opportunity you're sitting inside of
Brand and experience evolution: Reconnecting what you offer to what people actually need from you now