Most companies think they’re building products. They’re actually building experiences.
We help define and create the ones people want—before teams over-invest in the wrong thing. Starting with real human behavior, we identify opportunity, share the right product or service, and bring it to life through rapid testing and design.
Our work is deeply rooted in human behavior, business context, cultural context and technologies of the future. We design solutions that change the lives of those they impact.
I+E is a women-led boutique agency of senior strategists & designers solving big questions.
What We Do
We help companies define and build what should exist—especially when the path forward isn’t clear.
Most teams think they’re building products.
In reality, they’re shaping experiences—often based on assumptions.
We start with a real understanding of the people you're building for—their psychology, their unspoken needs, and the gap between what they say and what they actually do. From there, we identify where real opportunity exists and what’s actually worth pursuing.
Strategy and design work as a single, continuous process—shaping and testing ideas quickly so teams can move forward with clarity and confidence.
We define what will be genuinely differentiated and deeply relevant—then make it real: the product, the service, the experience, and the logic behind it.
-
We uncover the needs, behaviors, and motivations of the people you serve—along with the cultural and structural forces shaping them.
Our work goes beyond surface insights to identify where real opportunity exists—and where it doesn’t—so teams can align around what’s truly worth pursuing.
-
We translate insights into differentiated products, services, and experiences—grounded in real-world relevance.
Through collaborative sprints and rapid prototyping, we test and refine directions quickly, turning ambiguity into a clear product strategy.
-
Item descWe help teams make confident decisions about where to go next—and how to get there.
Our approach aligns stakeholders, defines a clear path forward, and ensures teams are set up to execute, learn, and scale.ription
At I+E we are a hybrid strategic
and creative partner.
In our experience, organizations hire either strategy consultancies or design shops.
Strategy brings insight and vision.
Design bring execution and craft.
The most important work happens in the connective tissue between the two — where a sharp human truth becomes a product decision, where a strategic insight becomes an experience someone actually feels.
That's where we live. And it's why our work tends to go further than what either discipline produces alone.
Who We Work With
Building what’s next inside established organizations
We partner with teams facing high-stakes, ambiguous opportunities—where the question isn’t how to optimize what exists, but what to build next.
Most often, this means:
Enterprise leaders exploring new growth areas
Innovation and strategy teams under pressure to deliver something real
Organizations that have insight, but lack a clear, actionable direction
Select work with early-stage and growth companies
We also partner with a small number of founders and startup teams—typically where the challenge mirrors enterprise 0→1: high ambiguity, real stakes, and the need to define what’s worth building before scaling.
Early stage — shaping a vision grounded in real demand
Growth stage — refining product and positioning to scale with clarity