OUR WORK
NIKE — FUTURE OF DANCE
The context
Dance has become more culturally relevant than ever —with breakdancing entering the Olympics, dance videos taking over social, and dance fitness becoming democratized. Yet, across the industry, professionals and choreographers struggle to make a living.
The challenge
How can Nike leverage existing and emerging digital technology to support the dance industry and provide dancers with tools to monetize their craft?
The outcome
We identified distinct opportunities and co-created ideas with industry leaders. Concepts include ways dancers can make money through motion capture tech, e-marketplaces,VR, blockchain and more.
PERNOD RICARD —SUSTAINABILITY STRATEGY
The context
The company’s tequila brands are longstanding leaders in sustainability across the industry and in Mexico, but their efforts were fragmented and completely unknown to consumers.
The challenge
How can the four tequila brands each create distinct, effective and marketable strategies that represent and convey their impact to the world?
The outcome
Our global investigation with dozens of experts and 50 consumers helped us identify each brand’s unique contribution, best practices for sustainability marketing and opportunities for pilots. ESG strategies included sustainable agriculture, waste upcycling, biodiversity, land and energy conservation, community empowerment and responsible drinking.
LA MER —TMALL EXPERIENCE
The context
As the #1 luxury brand on Tmall, La Mer was looking to maintain excellence on an evolving platform with an increasingly savvy Chinese customer.
The challenge
How could we develop a future-focused experience that pushed the boundaries of technology and inspired both awe and loyalty?
The outcome
We developed a new branded concept for the mega app store that would set the tone for the next several years of La Mer in China. Additionally, we designed experiences within the app for product education, social sharing, brand immersion, VIP treatment and community connection.
OUR CLIENTS
Below is a list of clients Ideas + Experiments has worked with