Who we Are
I+E is a collective of strategists, designers, researchers and analysts that come together in the right teams for the right challenges.
Together, we are
Visionary thinkers:
We have a powerful ability to visualize a better future and to springboard off trends and technologies to new opportunities.
Living for the chaos:
We are nimble in uncertain environments and find connections between seemingly disparate phenomena.
Catalysts:
We are deep thinkers but we also know how turn ideas into action. We use knowledge and creativity to make things happen.
About Leona
Leona is the founder of Ideas and Experiments. She works at the intersection of customer experience, business strategy and design and is passionate about solving complex problems. No matter the subject, she is compelled to gather deep insight, design future-proofed ideas, and launch solutions with transformative change.
Leona partners with clients to challenge how things have always been done and envision their future. She has worked with some of the world’s most culturally relevant companies like Nike, Uber, Spotify, La Mer and Planned Parenthood. She has developed digital and physical experiences, apps, business models, systems and communications that serve one purpose—to improve the human experience.
Before founding Ideas and Experiments, Leona was a Group Creative Director and Head of Experience Strategy at R/GA and previously an innovation consultant at ?Whatif!. In 2019, with the full strength of her creativity and 15+ years of experience, she started I+E motivated to pursue projects that are fulfilling and impactful. Leona currently lives in Washington DC with her husband, two young children and dog, Belle.